A friendly Nudge for Nintendo UK customers

For the holiday season, to help Nintendo's Official UK store maximise their digital banner engagement, we created a suite of highly targeted ads to nudge customers along the conversion funnel.

We segmented creative into sectors of Hardware (Nintendo Switch) and Mariokart (the new hot title). We then divided further still between Gamer (interested in this content) and Gifter (looking for this product as a gift for someone). We then used changeable copy and visuals to help take a consumer from cold to a hot lead to conversion

Tech stack was harnessing the power of Google Studio dynamic feeds integrated with our proprietary delivery system, in partnership with 7stars media.